Printing a QR code is easy; printing one that still works three months later takes a short checklist. This guide consolidates sizing, quality, materials, and workflow for teams without a dedicated design department.
1. Pick static or dynamic first
Marketing materials should almost always use dynamic codes so you can fix links without reprinting. Encode Wi-Fi or permanent asset tags as static only when the payload never changes.
2. Size, margin, and contrast
- Minimum size based on scan distance
- Quiet zone: blank margin on all sides
- High contrast dark-on-light; test brand colors separately
3. Export and print quality
Use SVG/PDF vectors. Follow quality export steps. Choose matte vs glossy based on lighting — restaurants often prefer matte table tents.
4. Test before bulk run
- Scan screen preview on iPhone and Android
- Print one proof; scan at intended distance
- Verify landing page loads fast on mobile data
- Confirm analytics fire if using a dynamic platform
5. Placement and signage copy
Add a short CTA: "Scan for menu" beats a naked code. Eye level beats floor stickers for seated guests. Link troubleshooting: why QR codes don't scan.
Build and download codes on QRCode Lab — dynamic redirects, Mini Pages, and analytics included. Compare plans on pricing.