Most “pretty” QR failures are contrast failures. Use this checklist before you commit to a print run — then generate a proof with the coloured or white/inverted tools.
1. Module vs background
- Modules clearly darker than the background (or clearly lighter for a true invert)
- No pastel-on-pastel or yellow-on-white
- Finder squares still obvious when you squint
2. Paper and finish
- Prefer matte for inverted and dark venue lighting — see matte vs glossy
- Avoid varnish hotspots over the matrix
- Leave a quiet zone (margin) around the code
3. Device proof
- Scan on iPhone Camera and at least one Android
- Test in the real venue light (not only desk lamps)
- Compare against a known-good black-and-white control
4. When to abort a fancy colour
If any phone fails twice, flip to dark modules on light stock and brand the frame instead. Reliability beats a palette that only works on your MacBook.
Related: coloured QR rules · white & inverted · won’t scan · Wi‑Fi QR tool.