Booth staff cannot talk to everyone walking the aisle. QR codes capture interest while attendees self-serve slides, demos, and signup forms — if the experience is fast on conference Wi-Fi.
Booth asset checklist
- Banner at eye level with CTA and large QR — sizing
- Table stand linking to product demo video
- Badge insert with unique tagged code per rep (optional)
- Slide download gated behind email if lead gen is the goal
Before, during, after the show
- Before: test landing page on mobile; enable analytics
- During: monitor scan spikes to staffing peaks
- After: redirect same booth QR to recap blog or booking page
Dynamic redirect means you do not trash banner graphics — described in post-print updates. Analytics justify booth spend to leadership.
QRCode Lab for event campaigns · More use cases