When a dashboard shows scan locations on a map, it is almost always inferring geography from the scanner's IP address — not reading GPS from the phone. That distinction matters for multi-store operators and event marketers.
Typical accuracy levels
| Signal | Accuracy |
|---|---|
| IP geolocation | Country reliable; city often correct; block-level rare |
| GPS (only if landing page requests it) | Precise with user permission |
| Wi-Fi positioning | Varies; not default in QR flows |
What skews QR geo data
- Corporate VPNs showing headquarters city instead of store
- Mobile carriers routing through regional gateways
- Travelers scanning hometown menus while abroad
- Apple Private Relay and similar privacy relays
How to use geo responsibly
Compare trends over time rather than trusting a single pin. Tag codes by physical placement ("booth A" vs "booth B") when booth-level truth matters. Smart Rules on QRCode Lab can route by region when you need behavior, not just reporting.
Broader analytics context: how analytics work and trackable fields. Start tracking scans on your next campaign.