Trackable data depends on your QR platform and privacy settings. Below is a realistic inventory for business dashboards — not every vendor offers every field.
Commonly available metrics
| Metric | Typical use |
|---|---|
| Total scans / unique sessions | Campaign performance |
| Scan time (hour, day) | Staffing and promo timing |
| Device type | Mobile-first landing page QA |
| OS / browser | Compatibility testing |
| Country / region / city (IP-based) | Multi-location rollouts |
Advanced options on some platforms
- UTM parameters appended to destination URLs
- A/B destinations rotated by rules
- Tagging codes by location ("table 12", "front window")
- Export to CSV for spreadsheet analysis
Privacy and compliance
IP-based geo is approximate — covered in geo accuracy. Tell guests if your landing page adds cookies or form data. QR scan logs alone rarely identify a person by name.
Static codes track nothing
If you need proof a poster worked, you need dynamic redirects. Overview: how analytics work. Enable tracking on QRCode Lab dynamic codes and review plan limits.